Astro partners with family edutainment brand Da Vinci
Astro expands its content library with premium educational entertainment
Kuala Lumpur, Malaysia, August 19th, 2023: Astro, Malaysia’s leading Pay-TV platform, has entered a content partnership with educational entertainment powerhouse, Da Vinci, to offer high-quality and engaging edutainment content to its viewers, through a daily Da Vinci-branded programming block on Astro’s in-house channel, Astro Tutor TV. The partnership will see a library of educational series across different genres such as Science & Technology, Maths & Engineering, and Society & Culture being broadcast on the channel.
Speaking about the partnership, Astro’s Head of Kids Content, Farah Fauzana Zainul said, “We are elated to have Da Vinci on board as Astro firmly believes education should be constantly diversified with various forms of content especially those that cater to children’s education development. Da Vinci can expand Tutor TV’s offering, which is not limited to school syllabuses learning content but enhancing their minds as well as views about the world. ”
Commenting on the partnership, Douglas Lloyd, the co-founder and CEO of Da Vinci’s parent company, Macademia said, “We are very proud to partner with Astro to give children and families in Malaysia the opportunity to explore and learn 21st century skills through our content and to build a smarter, kinder world together."
Adding on the collaboration, George Chien, co-founder, President & CEO of KC Global Media, said, "Through our established relationship with Astro and expertise in content curation, we are pleased to enable this partnership between Da Vinci and Astro that brings premium educational content to kids and parents audience segment in Malaysia."
The titles available through the branded progamming block include Da Vinci Media original productions, Da Vinci Innovation Labs, Maths Is All Around Us, and the BAFTA-nominated Search It Up, multiple Daytime Emmy Nominee, Xploration DIY SCI, Eric Leclerc’s MathXplosion and ScienceXplosion, Gaming Show (In My Parents’ Garage), and premium animations, Pin Code, Thomas Edison’s Secret Lab, The Fixies, and Zoe & Milo.
About Astro Malaysia Holdings Berhad
Astro Malaysia Holdings Berhad (Astro) is Malaysia’s leading content and entertainment company, serving 5.5 million homes or 69% of Malaysian TV households, 8,600 enterprises, 18 million weekly listeners across FM radio and online, 7.8 million digital monthly unique visitors and 3.3 million shoppers across its TV, radio, digital and commerce platforms.
We serve Malaysians with 3 distinct services – Astro Pay-TV, NJOI Prepaid and sooka, our own OTT for the millennials; and Astro Fibre, our own broadband service, offers greater value with its content-broadband bundles. More than 860,000 homes are already streaming the best of home entertainment via our Hybrid 4K UHD Ultra Box and HD Ulti Box, which can be self-installed and run on both satellite and broadband.
Today, our customers enjoy streaming our local signatures, Astro Originals, live sports and the best global shows from Netflix, Disney+ Hotstar, HBO GO, iQIYI, TVBAnywhere+, beIN SPORTS CONNECT, BBC Player, Viu, ZEE5, WeTV and our own TV companion app Astro GO. Astro Radio, home to the country’s highest-rated radio brands across all key languages, and our digital brands including AWANI, SYOK, Gempak, Xuan and Astro Ulagam, connect Malaysians to content and stories that matter.
About Macademia
Macademia is an award-winning global media and EdTech company providing entertainment, educational programming and interactive content for kids and families through TV channels (Da Vinci), streaming services (Da Vinci) and mobile apps (Da Vinci, Azoomee). In 2019, London-based Azoomee acquired Berlin-based Da Vinci Media and combined the brands under Macademia.
The Azoomee, and Da Vinci brands have established partnerships with 550+ Pay-TV operators, streaming platforms, telcos and OEMs, reaching an audience of over 250 million households in 22 languages.
About KC Global Media
KC Global Media Entertainment LLC is a global multi-media company based in the United States. The brainchild of former Sony executives Andy Kaplan and George Chien, KC Global Media Asia (KCGM Asia) is Asia's leading entertainment hub through the production, distribution and programming of quality, ground-breaking content. Backed by more than two decades of industry experience, KCGM Asia boasts an impressive portfolio of premium pay-TV channels in South-East Asia and Korea, including English-language general entertainment network AXN, anime channel Animax, South Korea's ONE and Japanese entertainment channel GEM. By combining award-winning and well-loved entertainment formats with extensive knowledge and insight of the Asia Pacific market, KCGM Asia is paving the way for a new standard of entertainment in Asia and beyond.